I posted earlier about how P&G's olympic ads tug at the heart, but I would expect them to have limited brand recall...here's the ad I referenced
Well, I'd conclude that many other Olympic advertisements are brilliant creative, but ultimately all have the same problems...
Here's my favorite of the Citi Olympic Ads:
Again, it's brilliant creative, no doubt, I just doubt few consumers will walk away remembering it was a Citi ad.
Likewise, the creative in this Visa Ad is great...
...and Morgan Freeman nails the voiceover, but really at the end of the day all of these ads have to be running together in consumers minds
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