Wednesday, August 8, 2012

Sear's appliance blood in the water?

As Sear's continues to fade away in the landscape of US retailers with over 100 store closures this year, its competitors are sensing the blood in the water sort to speak.  Appliances have always been a staple for Sear's, a source of traffic, revenue, and profit.  Not just through the sale of the actual appliances, but also selling add ons like Sear's product warranties and delivery/haul away services.
Sear's traditionally carried one of the largest overall selection of appliances and it also had a lot of consumer pull behind it's private label Kenmore brand.  But as Sear's struggles deepened they even agreed to let Costco sell a limited assortment of Kenmore appliances.  As Sear's grip on the appliance market continue to slip, competitors such as Best Buy, Home Depot, and even Walmart are moving to increase their assortment to try to woo more sales out of their consumers.

So goes appliances, so goes Sear's.  So look for Sear's to double down and fight to retain market share, for Sear's sake, you only hope its not too late now that blood is in the water and Kenmore is out of the bag.

No comments:

Post a Comment