Well done M&M's for being my favorite Super Bowl 2013 TV Ad.
Officially titled M&M's "Love Ballard" commercial. The commercial featured "Glee" star Naya Rivera and Red M&M, with a Meat Loaf classic song playing in the background. Take a look...
Not only is the Ad humorous and entertaining, but it also sold the product benefit and had strong brand linkage - two important criteria many Super Bowl commercials forget about.
Totally agree! This ad is cute enough to stand out from the competition, without overlooking its marketing function. This is actually one of the ads that I enjoyed most. M&M’s are delightful as they are; no need for toppings, whatsoever. :D
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