How do you convince 150 million Americans that you can still be relevant in the days of Amazon and Walmart? You remind your lapsed customers of your point of difference over and over again. The commercial leveraged Amy Poehler in a humorous manner as a technologically challenged and a little outrageous customer.
The ad is right on because Best Buy's only chance for survival is winning customers back on the basis of delivering superior customer service to customers who need a little extra hand holding. Call it a return to their original secret sauce. Timely, especially given that founder Richard Schulze is currently trying to make a bid to retake control of the company.
Good work Best Buy. Call it a baby step forward.
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