Four Years Late Linkedin Communicates Data Breach Action Plan

Linkedin recently did a nice job handling their data breach.  They sent the e-mail below to users.  The e-mail clearly communicates the most vital information a consumer would want to know and is done in a manner that's easy to digest.  The only problem is the data breach occurred in 2012 and was widely reported on back then.  While Linkedin didn't realize how broad the breach was, they should have taken these steps four years ago.  The situation highlights the need for brands to take extra precautions when a crisis occurs and go the extra mile at moment zero.


----- Forwarded Message -----
From: LinkedIn Legal
Sent: Wednesday, May 25, 2016 3:00 PM
Subject: Important information about your LinkedIn account