The case for canned wine is simple - single serve and convenience.
The case for canned water is also simple - the increasing backlash against plastic bottles. I'm a big fan of this resealable cap execution that Noah's is currently offering:
Tuesday, April 12, 2016
Canned Beverages Making a Come Back?
One of the trends I'm anticipating over the next few years is the revival of canned beverages. The twist is that this time we should expect to cans popping up in beverage categories where the packaging form was previously not leveraged on a broad scale. I believe two categories in particular are primed for growth: canned wine and canned water.
The case for canned wine is simple - single serve and convenience.
The case for canned water is also simple - the increasing backlash against plastic bottles. I'm a big fan of this resealable cap execution that Noah's is currently offering:
The case for canned wine is simple - single serve and convenience.
The case for canned water is also simple - the increasing backlash against plastic bottles. I'm a big fan of this resealable cap execution that Noah's is currently offering:
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