Old Spice recently launched into bar soap and is driving awareness behind TV commercials that aim to capture consumers' attention by spoofing traditional bar soap advertisements.
I really like this 15 second spot. It's clever and engaging. Wieden + Kennedy, the creative agency behind the campaign does a really great job with the details, even placing the bar of soap in the traditional product shot at the end upside down. Take a look...
The next 30 second spot does not go as good of job capturing the magic of the campaign in is a little too far over the top...
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