Coca-Cola just launched a new tv campaign entitled 'Coming Together' that seeks to address concerns about soda's role in the nation's obesity problem. The campaign is supported by a 2 minute tv ad...
It's an interesting advertisement in that it pushes consumers to consider better for solutions versus full calorie sodas without fully condemning Coca-Cola, and in fact praises how proactive the company has been about delivering better for you alternatives. It's done in a smart way as to be honest about the connection of full calorie soda consumption with weight gain, but also actual has an strong underline sales message about many other products in Coke's product portfolio such as Dasani, Vitamin Water, Coke Zero, Diet Coke, and juices. In reality, the tv commercial is not really an admission of fault, but rather a scale advertisement for all of Coke's better for you products.
Is it dishonest to be selling products while trying to look like their doing the right thing? No, I think its a smart business approach. Granted, I think health nuts (and many non-health nuts) would argue that the artificial sweeteners in many of their no or low calorie beverages are actually worse for you than the full calorie alternatives.
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